Nissan Creates Bespoke World For Fortnite

The world is changing, and Nissan is making sure that they are a part of the growing network of online gaming. Their own custom world, dubbed “Electrify The World,” was built specifically for the monster hit Fortnite and launched in October 2023. The unique world debuted as Nissan opened the 2023 Japan Mobility Show with their latest digital EV concept cars that will showcase the future of their design. 

What Is Fortnite?

As one of the most popular video games ever made, Fortnite is an online game developed in 2017 by Epic Games out of Cary, NC, with around 450 million users, 500 million downloads,  and over $26 billion in revenue. The ever-changing online game has featured many world brands, celebrities, and performers throughout its lifetime. Brands have taken notice of the platform’s popularity and promoted upcoming releases of vehicles, music, and even movies.

What Is The Gameplay?

To play the game, players use guard rails to slide around, almost like a zip line of sorts, picking up batteries that can be used to power the online EV concepts. There are four individual stages to the game, one for each Nissan electric concept. 

A Virtual Showroom

Within the world, a virtual showroom allows users to see the new concept cars and explore their look and the corresponding player created to represent the car. Gamers are able to take screenshots of any of the stages to look back at the vehicles. 

How Many Stages Are There?

The four stages are:

• Stage 1: Nissan Hyper Punk Stage
  • A compact electric crossover that was designed for content creators, influencers, and artists. This particular stage is set in a futuristic city with beautiful skyscrapers. In this stage, you play as Yuki, a Gen Z content creator who is very popular. 
• Stage 2: Nissan Hyper Adventure
  • The Hyper Adventure is an SUV for those who can’t live without being outdoors and environmentally friendly. This stage is set in snowy mountains to engage users in ultimate tests of the wilderness. Users will play as Masa, an enthusiast of extreme sports who lives off the grid in the mountains. 
• Stage 3: Nissan Hyper Urban
  • The Hyper Urban is tailored to modern urban professionals who live environmentally conscious lifestyles. This stage challenges users with puzzles on the correct route. The users for this stage will play as Tim, a Frenchman who moved to Japan in his 20s and now owns a popular French restaurant. 
• Stage 4: Nissan Hyper Tourer
  • In this final stage, gamers will find balance and harmony amongst the cherry blossoms and gardens with the Hyper Tourer. This upscale EV minivan was engineered to feature the best and most modern technology, coupled with the ability to carry everyone comfortably. You will play as Kei, a travel company executive who takes pride in working with futuristic travel, such as outer space. She works tirelessly to aid her peers in becoming more successful. 

“Electrify The World” in Fortnite can now be played on PlayStation 4 and 5, Xbox Series X, Xbox Series S, Xbox One, Xbox One X, Xbox One S, Nintendo Switch, Android Devices, and PC. Drop in soon!

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